Email marketing drives hotel bookings. In fact, many studies show that for every $1 a company spends, email marketing provides a $40 ROI. This is in stark contrast to many legacy forms of advertising such as catalogs which only return an average of $7.00 for each dollar spent. Using email drip campaigns as part of your hospitality digital marketing strategy can provide one of the most beneficial boosts to your bottom line that you’ll find. Hotel marketing services should remember that in order to achieve the above return, they should implement the best practices listed in the blog below and reach out to us at FrescoData to discuss how they can optimize their hotel’s email marketing drip campaigns.

In fact, “Email marketing is one of the best ways to improve your hotel marketing strategy. It can not only boost customer retention but also helps you to acquire new customers and increase their spending.” (Mailer Lite)
To read more: https://www.frescodata.com/blog/5-ways-to-personalize-drip-campaigns-for-hotel-guest-signups/