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An easy response to our title question would be by the data. However, in data-driven B2B marketing, the answer is not as easy as you may think. The measure of success in Business to Business (B2B) is somewhat different from Business to Customer (B2C).

On the whole, almost anyone doing business online uses some form of marketing data to drive their business efforts. On the other hand, for those rare businesses still offline, a data-driven B2B marketing strategy may not look the same or have the same effects. All online and off businesses need to understand these differences and exactly how

The finance industry has always borne the brunt of all new anti-money laundering (AML) compliance regulations. This includes customer due diligence for Know Your Customer (KYC). Failure for non-compliance in Fintech, banks, and other financial institutions impacts all of us. The main goal behind the global implementation of KYC solutions is to make customer onboarding, protection, and AML compliance easier.

Digital transformation is compelling companies to integrate KYC and AML solutions to minimize risks and provide seamless customer onboarding. Frictionless remote onboarding and AML/KYC solutions are not just mere options, but a necessity. AI-integrated identity verification solutions have made it possible for companies to establish a balance between secured compliance and convenient onboarding.

Identity verification has long been a part of customer onboarding. The digitization of our society has not changed the need for ID card verification but altered how we perform identity verification and why we need it.
In the past, verification of business entities was managed in-house with lengthy physical background searches unless there was a pre-existing relationship. This opened the door to fraud and bias in the customer onboarding process. The move to digital did not do much to alter the current status quo. Customer onboarding remained in high focus, but Business to Business (B2B) still

If you’re wondering about ‘what is KYC’, KYC’s full form stands as ’ Know Your Customer .’ KYC verification is a process of identifying and verifying a customer’s identity. This is to ensure that customers are who they say they are.
Essentially, the KYC definition states, “A due-diligence process to establish a client’s identity through KYC documents including photo IDs, proof of address and in-person verification.”

Cyber threats have become part of everyday life for individuals, governments and organizations. Traditionally, cybersecurity was limited to antiviruses and firewalls. In recent years, we’ve witnessed the advent of cloud protection, ransomware and malware protection and even identity protection to keep you anonymous online. As cybersecurity increased, so did cyber threats. With the cyber threats outpacing protection, it has become clear that cybersecurity could no longer be limited to firewalls and antiviruses.

Any marketer worthy of the name would give you advice on the purchase of email lists. After all, email lead lists are the lifeblood of your business. In some cases, your customer leads lists are your entire business. Why would you trust something crucial to the success of your business to any company producing third-party lists or some random offering free email leads?
The fact is you should not! Buying email lists has a history of tragedy behind it and many entrepreneurs and new marketers can tell you horror stories of business failure because of junk email lists. Naturally, as a new market

Banks and Fintech face daily risks from lending fraud. They must have solutions in place to combat fraudulent applications, manipulated statements, and fake identities. The world is leaning more and more into the virtual world and all forms of digital transactions now are commonplace. Online financial institutions and digital lenders have an added threat to contend with while doing business in cyberspace due to the lack of in-person business interactions.
Read full blog: https://www.idmerit.com/blog/digital-identity-verification-the-key-to-reducing-lending-fraud/

Passwords and Knowledge-Based Authentication (KBA) were once the pinnacles of online identity protection. However, with so much of your personal information being discovered through social media, online shopping habits and surveys, it is not hard for a cybercriminal to find the answers to your KBAs or bypass your password. Though banks still use KBA as a security measure, it does not assist with Know Your Customer (KYC), Know Your Business (KYB) or AML compliance.

Knowledge-Based Authentication can be a part of basic customer due diligence for repeat transactions, but for Enhanced Cu

Higher education marketing is marketing for tertiary education institutions, which is an educational institution that is above high school or secondary school level and their mature learning audience.

Some university recruitment strategies leave a lot undone when it comes to higher education marketing. Given that the target audience is educated and informed, their college recruitment strategy does not reflect that. Higher education marketing strategies need to reflect a wide range of demographics. For example, socio-economic status, age, religion, gender and family life, seem intimate to p

In the United States, people of color are dealing with more interactions with the police. Some of these incidents are related to the inability of authorities to use efficient ID verification. Most recently a non-threatening, black, graduate student at Yale had the police called on her while she was asleep in her dorm’s common room. According to Time, this 911 call was placed with racially-biased motivations.
To read more: https://www.idmerit.com/blog/the-police-need-efficient-id-verification/

We’re nearly closing out 2021. It’s time to revisit a few of the anti-money laundering and counter-terrorist financing regulations that have been passed this year. AML and KYC are critically important during onboarding and to mitigate the risk that can damage your bank or financial services company. There have been many large fines enforced, even for minor gaps in identity verification and anti-money laundering efforts. Yet, this year major issues still surfaced, including cryptocurrency theft and identity document tampering and fraud.
To read more: https://www.idmerit.com/blog/know-your-cus

You may think once you are using multiple channels to send your message across, you are using an omnichannel marketing strategy. What you may actually be doing is using a multi-channel or cross-channel marketing strategy.

Confused?

Well, you are not alone.

Many entrepreneurs and seasoned marketers still get confused about omnichannel marketing, what it is, and more importantly, how to implement it into their business-to-business (B2B) marketing strategies.
To read more: https://www.frescodata.com/blog/omnichannel-marketing-the-best-b2b-marketing-strategy/

Programmatic display advertising is on the rise and as more marketers and companies embrace creative content and automation, there is an upsurge in demand for creative content. Creative teams are being pushed to the limit to produce content for various platforms for what seems like 24/7. This 85% uptick in demand shows the high monetary results marketers and digital marketing campaigns can get from a data-driven programmatic marketing company with creative content.
To read more: https://www.frescodata.com/blog/creative-content-and-programmatic-marketing-a-match-made-in-digital-marketing-heav

“Financial institutions have been hit with $10.4 billion in global fines and penalties related to Anti-money laundering (AML), know your customer (KYC), data privacy, and MiFID (Markets in Financial Instruments Directive) regulations in 2020” notes ComplianceWeek. Banks, large multinational corporations, and companies conducting high-risk activities such as Crypto/Asset Funds and Fintech subsidiaries are being fined at record levels for not complying with customer due diligence requirements and the trend just seems to be increasing.
For more info: https://www.idmerit.com/blog/7-anti-money-l

There are many reasons why scammers do what they do. One of their main motivations is money, but in the case of ransomware, data breaches, or virus attacks, sometimes the motivation is revenge. Based on the industry and the type of cyber attack, you can hazard a guess on the scammers’ goals.
Online cyber-attacks can now take place on your mobile devices, and as most mobile devices do not come equipped with any comprehensive data protection, anti-spyware, or antivirus software, they make easy targets for scammers. 70% of scams are now mobile-friendly with a 680% increase in fraud originating

Concern over identity theft and other online scams seems to be a way of life once you do anything online. With 32 known types of criminal fraud, there are some easy suggestions to avoid some of these online scams and scammers. Installing antivirus software and firewalls, encrypting data, making sure your data is properly deleted, checking your privacy settings, and other device protections can protect you and your devices from most hacking attempts, data breaches, or online scams.

Others like online vehicle sale fraud, telemarketing scams, charity and disaster fraud, scams on the elderly,

Email marketing drives hotel bookings. In fact, many studies show that for every $1 a company spends, email marketing provides a $40 ROI. This is in stark contrast to many legacy forms of advertising such as catalogs which only return an average of $7.00 for each dollar spent. Using email drip campaigns as part of your hospitality digital marketing strategy can provide one of the most beneficial boosts to your bottom line that you’ll find. Hotel marketing services should remember that in order to achieve the above return, they should implement the best practices listed in the blog below and r

Purchase targeted mailing lists from FrescoData to enhance sales performance for your business. Lists are sorted by countries, industries and job roles.

The pandemic has brought with it a lot of positives in terms of an increase in entrepreneurship, new ideas, and more of the world’s population being online.

Along with all the good stuff, there are also the increased risks in being online. Interpol reported an increase in cyber-attacks at the onset of the Covid 19 pandemic. Though geared mainly towards government institutions, it still doesn’t bode well for your business or personal data.

Due to these attacks and increasing cases of online fraud, cyberbullying and scams, governments in trying to protect their citizens, decided they need